Before & After

Before & After

Take a peek at some transformations. See some notes about the process and iterations behind the scenes.

Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

WEB DESIGN

BRAND REFRESH

Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

WEB DESIGN

BRAND REFRESH

Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

WEB DESIGN

BRAND REFRESH

Stocks To Trade

A technical trading platform had to prove its sophistication before traders would subscribe.

WEB DESIGN

BRAND REFRESH

Stocks To Trade

A technical trading platform had to prove its sophistication before traders would subscribe.

WEB DESIGN

BRAND REFRESH

Stocks To Trade

A technical trading platform had to prove its sophistication before traders would subscribe.

WEB DESIGN

BRAND REFRESH

Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

WEB DESIGN

BRAND REFRESH

Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

WEB DESIGN

BRAND REFRESH

Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

WEB DESIGN

BRAND REFRESH

SEO Notebook

Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers

WEB DESIGN

Visual Design

SEO Notebook

Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers

WEB DESIGN

Visual Design

SEO Notebook

Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers

WEB DESIGN

Visual Design

Yardstick

A software product hidden behind stock imagery needed to show prospects exactly what they'd be buying.

WEB DESIGN

Yardstick

A software product hidden behind stock imagery needed to show prospects exactly what they'd be buying.

WEB DESIGN

Yardstick

A software product hidden behind stock imagery needed to show prospects exactly what they'd be buying.

WEB DESIGN

Notebook Agency

Brand new website design for Steve Toth’s SEO agency.

WEB DESIGN

BRAND REFRESH

Notebook Agency

Brand new website design for Steve Toth’s SEO agency.

WEB DESIGN

BRAND REFRESH

Notebook Agency

Brand new website design for Steve Toth’s SEO agency.

WEB DESIGN

BRAND REFRESH

I’ve been lucky to have work with smart & kind people in:

🔍 SEO consulting

🤝 Sales Training

🧑‍💻 App Development

💼 Insurance

❤️ Health & Wellness

⚛️ Open Science

🌳 Non profits

💻 SaaS

I’ve been lucky to have work with smart & kind people in:

🔍 SEO consulting

🤝 Sales Training

🧑‍💻 App Development

💼 Insurance

❤️ Health & Wellness

⚛️ Open Science

🌳 Non profits

💻 SaaS

I’ve been lucky to have work with smart & kind people in:

🔍 SEO consulting

🤝 Sales Training

🧑‍💻 App Development

💼 Insurance

❤️ Health & Wellness

⚛️ Open Science

🌳 Non profits

💻 SaaS

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️