Yardstick

A software product hidden behind stock imagery needed to show prospects exactly what they'd be buying.

“Working with Kat has been transformational for my consulting business as well as for our non-profit organization. Would highly recommend working with her for branding, site design, and content strategy.”

Lucas Price

Founder, Yardstick.team

“Working with Kat has been transformational for my consulting business as well as for our non-profit organization. Would highly recommend working with her for branding, site design, and content strategy.”

Lucas Price

Founder, Yardstick.team

“Working with Kat has been transformational for my consulting business as well as for our non-profit organization. Would highly recommend working with her for branding, site design, and content strategy.”

Lucas Price

Founder, Yardstick.team

❌ No product screenshots—just generic vector artwork failing to show what the app does ❌ Vague messaging preventing customers from visualizing themselves using the product ❌ Missing step-by-step guidance on features and integrations

❌ No product screenshots—just generic vector artwork failing to show what the app does ❌ Vague messaging preventing customers from visualizing themselves using the product ❌ Missing step-by-step guidance on features and integrations

Before

Before

Before

✅ Specific product screenshots showing exact features: playbooks, interviews, onboarding, integrations ✅ Step-by-step visualization of how to use the product from start to finish ✅ Clear, memorable messaging letting users immediately see themselves using it

After

After

After

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️