Alternatives & Guides

How to make a high-quality low regret website decision

How to make a high-quality low regret website decision

How to make a high-quality low regret website decision

If you're a B2B service provider (agency owner, consultant/advisor) deciding what to do about your website usually isn't straightforward.

You're probably wondering:

Do I actually need to fix this right now?

What are my options?

How do I know I'm making the right choice?

Is this worth the investment?

These guides help you work through it: the questions to ask yourself, how to evaluate your options, and what to consider before moving forward.

The goal is to help you make a high-quality, low-regret decision, whether that involves hiring me or not.

My not-so hidden agenda: If any of this turns out to be useful for you even if you don't hire me, maybe if there's a good fit project in the future, you'll remember me.

Questions? Reach out anytime. I'm happy to talk through your situation.

START HERE

Choose Your Path

🤔 Not sure if you even have a problem?

Start here if you’re not sure whether design is the right move. You’ll learn how to tell if it’s actually a website issue or something else.

📝 Your Design Options & How to Evaluate

DIY, freelancer, specialist, or agency, each has a place, depending on what you need and where your business is. This guide helps you compare options and evaluate anyone (including me) with confidence.

DIY, freelancer, specialist, or agency, each has a place, depending on what you need and where your business is. This guide helps you compare options and evaluate anyone (including me) with confidence.

DIY, freelancer, specialist, or agency, each has a place, depending on what you need and where your business is. This guide helps you compare options and evaluate anyone (including me) with confidence.

🚫 When Not To Hire Me

Not everyone should hire me. This guide shows you when to wait, when to use alternatives, and when strategic design makes sense.

Not everyone should hire me. This guide shows you when to wait, when to use alternatives, and when strategic design makes sense.

Not everyone should hire me. This guide shows you when to wait, when to use alternatives, and when strategic design makes sense.

Other resources

Planning & Readiness

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️