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Do You Really Have a Website Problem?

Banks of the Seine, Claude Monet, 1880

Not every business needs to fix their website right now. Let's figure out if you do.

This assessment helps you answer three questions:

1. Do you have a website problem?

2. Is now a good time to fix it?

3. Is it the right kind of problem?

Question 1: Are You Losing Business Because of Your Website?

Do you actually have a website problem, or is it something else?

Check the boxes that apply to your situation:

Getting traffic, but very low conversion

You're investing in SEO or getting visitors, but no one fills out forms or reaches out

Getting traffic, but very low conversion

You're investing in SEO or getting visitors, but no one fills out forms or reaches out

Prospects keep asking what you do

You get DMs, calls, or emails asking "So what exactly do you do?" even after they've seen your site

Prospects keep asking what you do

You get DMs, calls, or emails asking "So what exactly do you do?" even after they've seen your site

Sales calls start with explaining your services

First 20-30 minutes = clarifying what should already be clear from your website

Sales calls start with explaining your services

First 20-30 minutes = clarifying what should already be clear from your website

You avoid sharing your website URL

You're almost embarrassed to send prospects your link because it doesn't do a good job of represent your work

You avoid sharing your website URL

You're almost embarrassed to send prospects your link because it doesn't do a good job of represent your work

Your best content/results aren't on the site

Recent case studies, testimonials, updated services—all sitting in files, not online

Your best content/results aren't on the site

Recent case studies, testimonials, updated services—all sitting in files, not online

Business evolved but website didn't

You've specialized, changed services, moved upmarket—but site tells the old story

Business evolved but website didn't

You've specialized, changed services, moved upmarket—but site tells the old story

0-2 boxes checked:

You might not have a significant website problem. Keep reading to confirm.

3-5 boxes checked:

You have a moderate website problem worth addressing.

6 boxes checked:

You have a significant website problem that's likely costing you business.

0-2 boxes checked:

You might not have a significant website problem. Keep reading to confirm.

3-5 boxes checked:

You have a moderate website problem worth addressing.

6 boxes checked:

You have a significant website problem that's likely costing you business.

0-2 boxes checked:

You might not have a significant website problem. Keep reading to confirm.

3-5 boxes checked:

You have a moderate website problem worth addressing.

6 boxes checked:

You have a significant website problem that's likely costing you business.

Question 2: Is Now a Good Time to Fix It?

Even if you have a website problem, timing matters.

Signs that now is a good time:

You're investing in marketing/SEO

You're actively using it in sales

Moving upmarket or targeting bigger clients

Recent changes in your business

Website is a growth constraint

But also check if you should wait:

Business model still shifting month-to-month

Pre-$50K revenue, still testing your offer

Team/partners not aligned on this investment

Question 3: Is It the Right Kind of Problem?

Could it be a TRAFFIC problem instead?

Less than 50-100 visitors/month

Not investing in any marketing or SEO

No one knows your website exists

If you checked 2+: This might not be a website problem—it's likely a traffic problem. Sometimes it can be both a traffic and conversion issue working together.

Could it be a POSITIONING/OFFER problem instead?

Can't describe your ideal client specifically

Don't know what makes you different

Services keep changing

No portfolio of successful clients

If you checked 2+: Your website is typically the home of your positioning and offer, so this is likely an upstream problem. Some businesses prefer to tackle both simultaneously, while others find it more effective to address them sequentially.

One More Thing: The Cost of Waiting

Quick exercise to clarify urgency:
In the next 6 months, if you don't fix your website:

How many deals might you lose? ___

Average deal size: $___

Total potential cost: $___

Cost to fix it: $5-15K (typically)

If the cost of waiting is 2-3x the cost of fixing it, the decision is clearer.

What to Do Next

Realized it’s a website problem + good timing?

Great, you have clarity. Time to explore your options.

Compare All Your Design Options →

Realized it's not a website problem?

Good. Better to know that now than waste time and money fixing the wrong thing. Handle what needs handling first, then come back when you're ready.

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Do You Really Have a Website Problem?

Question 1: Are You Losing Business Because of Your Website?

Question 2: Is Now a Good Time to Fix It?

Signs that now is a good time:

But also check if you should wait:

Question 3: Is It the Right Kind of Problem?

Could it be a TRAFFIC problem instead?

Could it be a POSITIONING/OFFER problem instead?

One More Thing: The Cost of Waiting

What to Do Next

Realized it’s a website problem + good timing?

Realized it's not a website problem?

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