Field Notes

Field Notes

Most of my clients run expert-led businesses: consultancies or niche B2B firms with complex services and longer sales cycle. Across all of them, one theme repeats: their work improves faster than the way it’s communicated.

Field Notes is where I capture the patterns, decisions, and lessons that help close that gap so your message, visuals, and systems grow at the same pace as your expertise.

Stay in touch if you’d like these notes occasionally in your inbox.

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Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️