Your prospects like you when they meet you IRL or on a call. But when they see your site… it's *crickets*. It doesn't do you justice.
There's a translation gap.
The usual fix is to just look more professional & add more content. This can result in firehose content — too much to take in for the reader. And it usually doesn't close the gap.
Up to 60% of B2B deals end in no decision.
Not because buyers don't trust you can deliver (they usually do) but because they don't feel confident in their decision-making.
The job of the website, to close the gap, is this:
Help people make better decisions.
Whether or not they choose you.
To do that, you don't need more design or content.
You need the right kind at the right time.
A minimum compounding website.
If you're tired of a website that sounds like anyone could have written it, and of posts that vanish in the feed, I invite you to build a home for your ideas, where they can compound.
Join me.
