← BEFORE / AFTER

Stocks To Trade

A technical trading platform had to prove its sophistication before traders would subscribe.

BRAND REFRESHWEB DESIGN
Before After
Stocks To Trade — after
Stocks To Trade — before
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01 · THE SITUATION

Prove the platform before the signup.

Stocks To Trade is a serious tool for active traders, and that audience judges credibility fast. The site had to make the platform's depth clear up front, before anyone would subscribe.

02 · WHAT WE DID
01 Website RoadmapAudit, competitor mapping and two workshops to find what made them different.
02 Message & structureRewrote the homepage around the client, not the policy.
03 Visual directionA calmer, premium palette and editorial photography.
04 Build handoffOrganized Figma files and a walkthrough for the developer.
Before
Stocks To Trade — full old site
After
Stocks To Trade — full new site
MORE BEFORE / AFTER

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Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

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LOGISTICS BRAND REFRESH / WEB DESIGN
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Response Logistics

A food service logistics company wasn't signaling the enterprise-scale operations they'd built.

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SEO WEB DESIGN / VISUAL DESIGN
SEO Notebook — after

SEO Notebook

Clean, focused design driving newsletter signups — a simpler path to Steve's 15,000+ subscribers.

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