Capital for Life

An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.

“Kat has been an outstanding website designer for our recent rebranding initiative. Her artistic talents and diligent work ethic led to exceptional outcomes that far surpassed our expectations.”

Carlton Crabbe

Founder, Capital For Life

“Kat has been an outstanding website designer for our recent rebranding initiative. Her artistic talents and diligent work ethic led to exceptional outcomes that far surpassed our expectations.”

Carlton Crabbe

Founder, Capital For Life

“Kat has been an outstanding website designer for our recent rebranding initiative. Her artistic talents and diligent work ethic led to exceptional outcomes that far surpassed our expectations.”

Carlton Crabbe

Founder, Capital For Life

❌ Generic insurance website aesthetic → failed to convey premium positioning ❌ No clear brand differentiation from competitors ❌ Lacked emotional connection with high-net-worth clientele

❌ Generic insurance website aesthetic → failed to convey premium positioning ❌ No clear brand differentiation from competitors ❌ Lacked emotional connection with high-net-worth clientele

Before

Before

Before

✅ Sophisticated visual identity that signals trust and expertise ✅ Clear positioning as wealth advisors, not just insurance sellers ✅ Site architecture and language aligned on how customers are using their product

After

After

After

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️