SEO Notebook

Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers

❌ Underwhelming hero section failing to grab attention or highlight value ❌ Cluttered layout burying the signup call-to-action and generous freebies ❌ Lacked polish to showcase Steve's credibility and impressive client roster

❌ Underwhelming hero section failing to grab attention or highlight value ❌ Cluttered layout burying the signup call-to-action and generous freebies ❌ Lacked polish to showcase Steve's credibility and impressive client roster

Before

Before

Before

✅ Polished design immediately highlighting free offerings and clear signup path ✅ Prominent social proof from major companies (Google, Cisco, Airbnb, etc.) ✅ Professional presence reflecting Steve's status as top SEO consultant

After

After

After

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️

Sharper Message, Stronger Design

I’m Kat Espinosa, designer and strategist behind moonfrank. I love helping expert founders turn complex ideas into clear, trustworthy design. If you ever want to talk about design, positioning, or just swap insights, reach out anytime.

moonfrank

© 2025 • Website designed with the serene affection of a cat curled up in a sunny spot ☀️