Web design FOR B2B Service TEAMS
Your work is excellent
Your website doesn’t show it
I help B2B service companies close the gap between their actual expertise and their website's credibility.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 25 25" xmlns="http://www.w3.org/2000/svg"><g d="M 0 7 L 12.725 6.932 M 7 0 L 14 7 L 7 14" fill="transparent" height="13.999959999999998px" id="pjQvPnJT9" transform="translate(5.5 5.596) rotate(-45 7 7)" width="14px"><path d="M 0 0.068 L 12.725 0" fill="transparent" height="1px" id="nWTC0FqqR" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(248, 246, 243)" transform="translate(0 6.932)" width="12.725033351867122px"/><path d="M 0 0 L 7 7 L 0 14" fill="transparent" height="13.999959999999998px" id="f9BjJxgMG" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(248, 246, 243)" transform="translate(7 0)" width="7px"/></g></svg>)
the website
the work
The Website–Business Gap
At some point, every growing expert business feels it: the disconnect between how your business operates today and how your website still presents it.
You might have noticed:
Prospects need extra explanation to “get it”
New products & services not reflected
You feel like your site is underselling your work
Visuals age and no longer reflect your credibility
The wrong-fit leads keep showing up
This happens to everyone.
It's not a failure, it's a sign your business has grown.
Where to go from here
If this feels familiar, the easiest thing is to do nothing.
But if you've decided to fix it - you're already past the hardest part. Now you just need to figure out which solution fits.
Explore All Your Options
(Not just hiring me)
My not-so hidden agenda: If any of this helps you make a better decision even if you don't hire me, maybe you'll remember me when the timing's right.
View Alternatives & Guides
See the honest pros, cons, costs, and timelines so you know what fits your situation.
Already know you want to work together?
Typical projects range from $7-15k. Smaller audits available to start.
ED WEINBERG - SEO STRATEGIST, STOCKS TO TRADE
See Before & After
See what's possible. Each of these companies had a different situation. Learn how we closed their website-business gap.
Capital for Life
An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.
WEB DESIGN
BRAND REFRESH
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 25 25" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 14.583 0" fill="transparent" height="1px" id="n73y9NPHJ" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.08" stroke="rgb(248, 246, 243)" transform="translate(5.208 12.5)" width="14.583333333333334px"/><path d="M 0 0 L 7.292 7.292 L 0 14.583" fill="transparent" height="14.583333333333334px" id="nNTJUffei" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.08" stroke="rgb(248, 246, 243)" transform="translate(12.5 5.208)" width="7.291666666666668px"/></svg>)
Stocks To Trade
A technical trading platform had to prove its sophistication before traders would subscribe.
WEB DESIGN
BRAND REFRESH
Response Logistics
A food service logistics company wasn't signaling the enterprise-scale operations they'd built.
WEB DESIGN
BRAND REFRESH
SEO Notebook
Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers
WEB DESIGN
Visual Design
How It Works
In working with 30+ B2B service companies, there’s one obstacle that comes up more than any other: website that looks good but doesn’t but doesn’t convert.
Here’s how we avoid it, we spend week 1 identifying exactly WHY that happens then we build the website to solve that problem.
1. Understand What's Not Working
We start with a 60-minute call about your business, buyers, and what's broken. Then I audit your site and map competitors visually to find positioning opportunities.
2. Align Message and Structure
I'll present 2-3 message + structure directions based on our convos. We workshop them together in async Slack threads until one clicks.
3. Bring It to Life Visually
With messaging locked, I create page layouts and visual direction in Figma. You'll see everything as clickable prototypes.
4. Ready-to-Build Handoff
Your developer gets organized Figma files, a Loom walkthrough from me for how it should work.
Will this work for you?
Based on working with B2B Service companies in the past, I work best with:
• Founders who are open to experiment and learn new things
• Teams who are comfortable collaborating
• Leaders who welcome an outsider’s point of view to spot blind spots
• Companies clear on who they serve and what they offer
It’s less of a fit if:
You prefer a hands-off, “just make it look good” approach
You expect immediate results without collaboration or iteration
I’ve been lucky to have work with smart & kind people in:
🔍 SEO consulting
🤝 Sales Training
🧑💻 App Development
💼 Insurance
❤️ Health & Wellness
⚛️ Open Science
🌳 Non profits
💻 SaaS
Lucas Price
Founder, Yardstick.team
Carlton Crabbe
Founder, Capital For Life
Chris Hartgerink
Founder, ResearchEquals
Sign-up for updates
For founders who’ve built real depth into their work and want their business to show it. Thoughtful insights on communicating value clearly: in words, visuals, and experience.
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother
Jawad Ali
Surgeon, Founder of Vality Partners & Austin Medtech Connect
Dale Archer
Startup Advisor
Prateek Sanjay
Founder, Fundraiser
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother
Web design FOR B2B Service TEAMS
Your work is excellent Your website doesn’t show it
I help B2B service companies close the gap between their actual expertise and their website's credibility.
the website
the work
The Website–Business Gap
At some point, every growing expert business feels it: the disconnect between how your business operates today and how your website still presents it.
You might have noticed:
Prospects need extra explanation to “get it”
New products & services not reflected
You feel like your site is underselling your work
Visuals age and no longer reflect your credibility
The wrong-fit leads keep showing up
This happens to everyone.
It's not a failure, it's a sign your business has grown.
Where to go from here
If this feels familiar, the easiest thing is to do nothing.
But if you've decided to fix it - you're already past the hardest part. Now you just need to figure out which solution fits.
Explore All Your Options
(Not just hiring me)
My not-so hidden agenda: If any of this helps you make a better decision even if you don't hire me, maybe you'll remember me when the timing's right.
View Alternatives & Guides
See the honest pros, cons, costs, and timelines so you know what fits your situation.
Already know you want to work together?
Typical projects range from $7-15k. Smaller audits available to start.
ED WEINBERG - SEO STRATEGIST, STOCKS TO TRADE
See Before & After
See what's possible. Each of these companies had a different situation. Learn how we closed their website-business gap.
Capital for Life
An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.
WEB DESIGN
BRAND REFRESH
Stocks To Trade
A technical trading platform had to prove its sophistication before traders would subscribe.
WEB DESIGN
BRAND REFRESH
Response Logistics
A food service logistics company wasn't signaling the enterprise-scale operations they'd built.
WEB DESIGN
BRAND REFRESH
SEO Notebook
Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers
WEB DESIGN
Visual Design
How It Works
In working with 30+ B2B service companies, there’s one obstacle that comes up more than any other: website that looks good but doesn’t but doesn’t convert.
Here’s how we avoid it, we spend week 1 identifying exactly WHY that happens then we build the website to solve that problem.
1. Understand What's Not Working
We start with a 60-minute call about your business, buyers, and what's broken. Then I audit your site and map competitors visually to find positioning opportunities.
2. Align Message and Structure
I'll present 2-3 message + structure directions based on our convos. We workshop them together in async Slack threads until one clicks.
3. Bring It to Life Visually
With messaging locked, I create page layouts and visual direction in Figma. You'll see everything as clickable prototypes.
4. Ready-to-Build Handoff
Your developer gets organized Figma files, a Loom walkthrough from me for how it should work.
Will this work for you?
Based on working with B2B Service companies in the past, I work best with:
• Founders who are open to experiment and learn new things
• Teams who are comfortable collaborating
• Leaders who welcome an outsider’s point of view to spot blind spots
• Companies clear on who they serve and what they offer
It’s less of a fit if:
You prefer a hands-off, “just make it look good” approach
You expect immediate results without collaboration or iteration
I’ve been lucky to have work with smart & kind people in:
🔍 SEO consulting
🤝 Sales Training
🧑💻 App Development
💼 Insurance
❤️ Health & Wellness
⚛️ Open Science
🌳 Non profits
💻 SaaS
Lucas Price
Founder, Yardstick.team
Carlton Crabbe
Founder, Capital For Life
Chris Hartgerink
Founder, ResearchEquals
Jawad Ali
Surgeon, Founder of Vality Partners & Austin Medtech Connect
Dale Archer
Startup Advisor
Prateek Sanjay
Founder, Fundraiser
Sign-up for updates
For founders who’ve built real depth into their work and want their business to show it. Thoughtful insights on communicating value clearly: in words, visuals, and experience.
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother
Jawad Ali
Surgeon, Founder of Vality Partners & Austin Medtech Connect
Dale Archer
Startup Advisor
Prateek Sanjay
Founder, Fundraiser
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother
Web design FOR B2B Service TEAMS
Your work is excellent
Your website doesn’t show it
I help B2B service companies close the gap between their actual expertise and their website's credibility.
the website
the work
The Website–Business Gap
At some point, every growing expert business feels it: the disconnect between how your business operates today and how your website still presents it.
You might have noticed:
Prospects need extra explanation to “get it”
New products & services not reflected
You feel like your site is underselling your work
Visuals age and no longer reflect your credibility
The wrong-fit leads keep showing up
This happens to everyone.
It's not a failure, it's a sign your business has grown.
Where to go from here
If this feels familiar, the easiest thing is to do nothing.
But if you've decided to fix it - you're already past the hardest part. Now you just need to figure out which solution fits.
Explore All Your Options
(Not just hiring me)
My not-so hidden agenda: If any of this helps you make a better decision even if you don't hire me, maybe you'll remember me when the timing's right.
View Alternatives & Guides
See the honest pros, cons, costs, and timelines so you know what fits your situation.
Already know you want to work together?
Typical projects range from $7-15k. Smaller audits available to start.
ED WEINBERG - SEO STRATEGIST, STOCKS TO TRADE
See Before & After
See what's possible. Each of these companies had a different situation. Learn how we closed their website-business gap.
Capital for Life
An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.
WEB DESIGN
BRAND REFRESH
Stocks To Trade
A technical trading platform had to prove its sophistication before traders would subscribe.
WEB DESIGN
BRAND REFRESH
Response Logistics
A food service logistics company wasn't signaling the enterprise-scale operations they'd built.
WEB DESIGN
BRAND REFRESH
SEO Notebook
Clean, focused design driving newsletter signups → simpler path to Steve's 15,000+ subscribers
WEB DESIGN
Visual Design
How It Works
In working with 30+ B2B service companies, there’s one obstacle that comes up more than any other: website that looks good but doesn’t but doesn’t convert.
Here’s how we avoid it, we spend week 1 identifying exactly WHY that happens then we build the website to solve that problem.
1. Understand What's Not Working
We start with a 60-minute call about your business, buyers, and what's broken. Then I audit your site and map competitors visually to find positioning opportunities.
2. Align Message and Structure
I'll present 2-3 message + structure directions based on our convos. We workshop them together in async Slack threads until one clicks.
3. Bring It to Life Visually
With messaging locked, I create page layouts and visual direction in Figma. You'll see everything as clickable prototypes.
4. Ready-to-Build Handoff
Your developer gets organized Figma files, a Loom walkthrough from me for how it should work.
Will this work for you?
Based on working with B2B Service companies in the past, I work best with:
• Founders who are open to experiment and learn new things
• Teams who are comfortable collaborating
• Leaders who welcome an outsider’s point of view to spot blind spots
• Companies clear on who they serve and what they offer
It’s less of a fit if:
You prefer a hands-off, “just make it look good” approach
You expect immediate results without collaboration or iteration
I’ve been lucky to have work with smart & kind people in:
🔍 SEO consulting
🤝 Sales Training
🧑💻 App Development
💼 Insurance
❤️ Health & Wellness
⚛️ Open Science
🌳 Non profits
💻 SaaS
Lucas Price
Founder, Yardstick.team
Carlton Crabbe
Founder, Capital For Life
Chris Hartgerink
Founder, ResearchEquals
Jawad Ali
Surgeon, Founder of Vality Partners & Austin Medtech Connect
Dale Archer
Startup Advisor
Prateek Sanjay
Founder, Fundraiser
Sign-up for updates
For founders who’ve built real depth into their work and want their business to show it. Thoughtful insights on communicating value clearly: in words, visuals, and experience.
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother
Jawad Ali
Surgeon, Founder of Vality Partners & Austin Medtech Connect
Dale Archer
Startup Advisor
Prateek Sanjay
Founder, Fundraiser
“Pretty good at design but pretty bad at cooking.”
Doris Espinosa
My Mother