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Do You Really Have a Website Problem?

Banks of the Seine, Vétheuil — Claude Monet, 1880
BANKS OF THE SEINE, CLAUDE MONET, 1880

Not every business needs to fix their website right now. Let's figure out if you do.

This assessment helps you answer three questions:

  1. 01Do you have a website problem?
  2. 02Is now a good time to fix it?
  3. 03Is it the right kind of problem?

Question 1: Are You Losing Business Because of Your Website?

Do you actually have a website problem, or is it something else?

Check the boxes that apply to your situation:

0 OF 6 CHECKED
0–2 boxes checked: You might not have a significant website problem. Keep reading to confirm.
3–5 boxes checked: You have a moderate website problem worth addressing.
6 boxes checked: You have a significant website problem that's likely costing you business.

Question 2: Is Now a Good Time to Fix It?

Even if you have a website problem, timing matters.

Signs that now is a good time:

But also check if you should wait:

Business model still shifting month-to-month Pre-$50K revenue, still testing your offer Team/partners not aligned on this investment

Question 3: Is It the Right Kind of Problem?

Could it be a TRAFFIC problem instead?

If you checked 2+: This might not be a website problem—it's likely a traffic problem. Sometimes it can be both a traffic and conversion issue working together.

Could it be a POSITIONING/OFFER problem instead?

If you checked 2+: Your website is typically the home of your positioning and offer, so this is likely an upstream problem. Some businesses prefer to tackle both simultaneously, while others find it more effective to address them sequentially.

One More Thing: The Cost of Waiting

Quick exercise to clarify urgency:

In the next 6 months, if you don't fix your website: Total potential cost: $___ Cost to fix it: $5-15K (typically)

If the cost of waiting is 2-3x the cost of fixing it, the decision is clearer.